ESCAP and Samoa Victim Support Group Empower Women to Dream Beyond Disability.

Tuitaasaualii Laaloi Muaau embodies a spirit that transcends physical limitations. Living with a disability has never dimmed her passion for creating exquisite traditional handicrafts.

At the age of 49, Tui's journey as a creator of handicrafts is not just about artistry; it's a lifeline for her family. With four children to care for, she embraced the challenge of finding her path to financial stability. 

"With my disability, I knew very well my chances of acquiring formal employment were minimal, so I was determined to find my way of making money to help my family," she shares with unwavering determination.

Her inspiration stems from the heart, drawing from the beauty of a Samoan taupou costumes and accessories worn in special cultural occasions. Specializing in crafting kiki-fulumoa (waistbands made of bird feathers), siapo (designed cloth-like material made of pandanus leaves), and the exquisite pale fuiono (decorative headbands), each creation reflects not just craftsmanship but a piece of her soul.

The turning point in her entrepreneurial journey came when she registered for the Samoa Victim Support Group Nofotane Program in 2020. Despite facing physical challenges, Tui's commitment to her craft shone through. 

Setting up her stall at the Salelologa Market, she showcased her talent, capturing the hearts of customers seeking authentic Samoan craftsmanship. Her dedication and artistry earned her recognition as one of the 100 Star Earners for the SVSG Nofotane Program, a testament to her hard work and commitment.

In April of this year, Tui seized the opportunity to enhance her business acumen by attending the Samoa Victim Support Group and the UN ESCAP Business Development Training tailored for Savaii Nofotane Women. The training not only equipped her with valuable entrepreneurial skills but also ignited a newfound sense of confidence and empowerment. Her journey from crafting individual pieces to expanding her business and reaching a wider audience exemplifies the transformative power of empowerment programs.

Tui's resilience and entrepreneurial spirit caught the attention of the SVSG/UN ESCAP Project, leading her to become a recipient of the prestigious Fatu Toa Seed Funding. This support amplified her aspirations, allowing her to scale her business and share her handcrafted treasures with a global audience.

The Fatu Toa Award for Seed Funding has empowered six Nofotane women entrepreneurs including Tui, with USD 500 each to grow their businesses. Chosen from a group of 100 participants in a Business Development Training, these recipients demonstrated strong business plans and product quality control measures. This initiative aligns with the UN's sustainable development goals, emphasizing economic empowerment, gender equality, and community welfare. The recipients will also benefit from a Mentorship & Coaching Program to ensure sustained growth and personal development.